The Sound Artist has succeeded in capturing the essence of Qualità Oro, recording sounds throughout the creation process of the blend: from the plants in South America to the journey taken by the beans; from their arrival at the port of Genoa to their roasting in Turin, and the sound of the moka pot as the coffee is prepared; all united to compose the perfect symphony, revealed with the first sip of this extraordinary blend.

The sound recording process required the use of different sampling technologies. Both digital and analog, on tape, in order to return an even purer soul to the coffee phases. The initial melody was made with the sound of the fall of the first coffee bean, at dawn on the plantations of South America.