A-derma Epitheliale - Director's cut

A-derma
Art direction
Beauty
3D / CGI
The idea
For A-Derma’s Epitheliale A.H Ultra Repair, we set out to translate skincare science into visual poetry. The idea was simple: create a minimal and elegant 3D world where the product becomes the center of attention. A clean aesthetic guided by light, texture, and rhythm becomes the language of regeneration.

Inspired by the brand’s image, our designers shaped a universe that breathes calm and precision. Every frame focuses on what matters most: the active ingredients, the softness of the materials, and the sensation of protection. Beauty emerges from the dialogue between light and motion, where every movement feels intentional and alive.
The process
The project began with a detailed storyboard that defined the rhythm and tone of the film. After analyzing the competition and the visual language of the category, a visual system was established to balance clarity, precision, and emotion, where every modeling, lighting, and camera choice supports the storytelling.

To illustrate the action of hyaluronic acid and the skin’s repair mechanism, a dedicated 3D simulation was created using advanced 3D software. The skin’s layers were reconstructed in high detail, allowing the visualization of active ingredient activation and penetration. Using realistic shaders, microgeometry, and controlled animation of the skin structure, the simulation transforms biological processes into a visually compelling and technically precise sequence.
View credits

Client: A-derma
Producer: Pinkanova
Agency: Pinkanova and Oscar Julian Mantilla a.k.a Serial vision
Script: Oscar Julian Mantilla a.k.a Serial vision
Art direction: Oscar Julian Mantilla a.k.a Serial vision
Storyboard: Oscar Julian Mantilla a.k.a Serial vision
Illustration 3D: Oscar Julian Mantilla a.k.a Serial vision
Motion graphics: Oscar Julian Mantilla a.k.a Serial vision
Sound design and voice over: A-derma

Making-of
Each element was refined iteratively, combining technical precision and visual storytelling to reveal the repair process in a cinematic way.
Translating skin science into a visual language of light, texture, and motion.
Product visual
The product takes center stage, isolated in a minimal and refined composition that highlights its elegance and premium quality. This image is part of a broader set of key visuals, each complementing the other to define the art direction and show the full potential of the visual universe. Together, the series creates a cohesive story, where light, texture, and design work in harmony to elevate the product and its presence.