Moments gateway
The idea
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Moments Lab asked Serial Vision to create the launch video for their new AI tool, Moments Gateway. The product already had a strong concept, a clear script, and a solid visual base. Our role was to transform this foundation into a video that feels clear, engaging, and easy to understand, even for non-technical audiences.
Beyond animation, the goal was to make the message more impactful. Moments Gateway introduces a new way of working with AI and video, and the challenge was to express this innovation in a simple and visual way. Through motion design, we focused on clarity, rhythm, and visual hierarchy so the viewer can quickly grasp what the tool does and why it matters.
Beyond animation, the goal was to make the message more impactful. Moments Gateway introduces a new way of working with AI and video, and the challenge was to express this innovation in a simple and visual way. Through motion design, we focused on clarity, rhythm, and visual hierarchy so the viewer can quickly grasp what the tool does and why it matters.
The process
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The collaboration with Moments Lab was smooth and efficient from start to finish. Based on a small set of graphic and motion references curated at Serial Vision, we defined a clear direction before moving into production.
From Illustrator to After Effects, we crafted fluid animations that give a sense of movement, intelligence, and precision. Motion is used to guide the viewer, highlight key ideas, and create a feeling that the tool is active and helpful. Gradients, soft transitions, and AI-inspired animation details reinforce the idea of a smart and modern product.
The final video presents a complex technology in a simple, elegant, and approachable way, showing how motion design can turn a technical product into a clear and engaging story for a broader audience.
From Illustrator to After Effects, we crafted fluid animations that give a sense of movement, intelligence, and precision. Motion is used to guide the viewer, highlight key ideas, and create a feeling that the tool is active and helpful. Gradients, soft transitions, and AI-inspired animation details reinforce the idea of a smart and modern product.
The final video presents a complex technology in a simple, elegant, and approachable way, showing how motion design can turn a technical product into a clear and engaging story for a broader audience.
View credits
Client: Moments lab
Producer: Oscar Julian Mantilla a.k.a Serial vision
Agency: Oscar Julian Mantilla a.k.a Serial vision
Script: Moments lab
Art direction: Moments lab
Storyboard: Moments lab
Illustration: Moments lab
Motion graphics: Oscar Julian Mantilla a.k.a Serial vision
Sound design and voice over: Moments lab
Strong design foundations make complex ideas simple, clear, and engaging for any audience.
A solid base to build on
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A clear and well-defined design system is an essential part of any successful project. Here, the existing color chart and visual guidelines gave us a solid base to work with and set a clear direction from the start.
At Serial Vision, we use these foundations to structure the work and make design decisions more precise. When such tools already exist, we know how to use and extend them. When they don’t, we can also accompany clients in building these systems and helping them think ahead.
Once this base is in place, tools like motion design allow us to exploit it fully, bringing clarity, rhythm, and consistency to the final result.
At Serial Vision, we use these foundations to structure the work and make design decisions more precise. When such tools already exist, we know how to use and extend them. When they don’t, we can also accompany clients in building these systems and helping them think ahead.
Once this base is in place, tools like motion design allow us to exploit it fully, bringing clarity, rhythm, and consistency to the final result.
