Triphasic active grow and progressive gentech
The idea
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René Furterer brought us on board to translate the microscopic biotech behind their iconic Triphasic Progressive anti-hair loss system into high-end 3D motion assets. The mission was clear: make cellular energy and scalp micro-circulation visually captivating for their campaign spots.
To maximize both impact and workflow, we built a modular 3D asset engine, giving the brand ultra-creative visual flexibility while keeping production fast, agile, and efficient.
To maximize both impact and workflow, we built a modular 3D asset engine, giving the brand ultra-creative visual flexibility while keeping production fast, agile, and efficient.
The process
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We began by digging deep into René Furterer’s strong brand DNA, pulling from their signature botanical color palette to establish a distinct, elevated visual language. Working side by side with the project’s Creative Director, we developed multifunctional 3D assets that adapt effortlessly across platforms.
Every asset was rendered at pristine resolution, transitioning seamlessly from crisp static key visuals to dynamic, high-definition motion explainers.
Every asset was rendered at pristine resolution, transitioning seamlessly from crisp static key visuals to dynamic, high-definition motion explainers.
View credits
Client: René Furterer
Producer: Pinkanova
Agency: Pinkanova
Script: Pinkanova
Art direction: Oscar Julian Mantilla a.k.a Serial vision
Storyboard: Oscar Julian Mantilla a.k.a Serial vision
Illustration 3D: Oscar Julian Mantilla a.k.a Serial vision
Motion graphics: Oscar Julian Mantilla a.k.a Serial vision
Sound design and voice over: Oscar Julian Mantilla a.k.a Serial vision
Zooming into the Science
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To illustrate how active ingredients penetrate and revive hair follicles at a microscopic level, we engineered custom particle simulations. These five stills highlight the invisible tech: flowing, precise particle streams that turn complex botanical science into an intuitive, visually stunning narrative.
Turning microscopic biotech into high-impact motion design.
3 Steps, Infinite Variations
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This video breakdown reveals the engine behind our modular setup. Step one builds a rich, cinematic 3D environment. Step two brings in precise 3D product modeling. Step three merges the two, layering custom particle effects, dynamic lighting setups, and material variations onto a single base environment to generate a diverse suite of unique, versatile campaign assets.
Triphasic gentech physio
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To see the modular setup in full action, look at the flagship 48 second spot. We combined our custom particle sims, core product models, and dynamic lighting into one seamless, high-energy sequence.
Making of
Still frames
Mudular system
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